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Web Design and Development

What do you want your web site to accomplish for your business?

  • Do you want it to generate sales leads and inquiries?
  • Do you want to book reservations?
  • Do you want to sell products online?
  • Are you providing service and sales information for existing and potential customers?
  • Do you want to establish a certain image?

The answers determine how we create and design your website. Visit a few websites that we have created. You'll see sites which are easy to navigate and read, logically organized, and emphasizing the benefits each business can give its customers.

St Francis Inn Examples of Websites we created Everhart Lumber Company
Monroe County Animal Hospital Riverside Inn
Timbercreek Realty Judy Lavoie Art Our Beach Lodgings
Guide to Tellico Plains
Tellico Kats
Harbor 26 White Carson Alliman AABC Strong Start

About Social Media
Sample YouTube Channel:
Reaching new, younger demographics means embracing social media. Social media involves user interaction, information sharing, and user networking. Some examples are Google+, YouTube, Facebook Page, TripAdvisor, Twitter, and Blogs. These elements also add relevancy with Google, by adding additional external links to a website.

We do the initial set-up of these social media vehicles, then most of the content can be managed by the client. A blog, for example, can be set up as an online newsletter. Once we design the layout so it coordinates with the client's overall image, we can assign a designated "author." This author can then create and edit posts, add photos, provide links, etc. Users can sign-up as a subscriber, follower or a fan. This will eliminate the need to manage a newsletter mailing list, as 'opting in' is controlled by the user. Users decide how and when to follow your social media options. Blogs can be used in other ways also, functioning as an effective way to share current news, events, new product offerings, etc.
For an example,
go to:

Sample YouTube Channel
Sample Facebook Page:
Sample Blog:

Facebook sample

News Blog sample
Webmaster Service

Domain name registration/renewals, hosting administration, website content updates, website statistics, search engine optimization, directory listing management, social media administration are examples of ongoing webmaster services.

For domain name and hosting, we create an account in your business name with a hosting provider (Bluehost, GoDaddy, etc.). We put the account in your name so that you are the owner of your domain name and website hosting. Lavoie Graphics is your account's administrator. A basic Unix hosting plan cost under $200 yearly, which is charged to your credit card.

To administer several webmaster services and social media options, we also create a Google account in your business name. From this one account we can manage Google+, Google Analytics (statistics), Google Webmaster (add and verify url, add xml sitemap, etc.), BlogSpot (Blogs), Google Maps (interactive maps), YouTube (video), Google Calendar (for events calendar), Google Custom Search (search your website), GoogleAdWords (pay-per-click), and more. With the exception of AdWords, all these Google services are now free.

"SEO" Search Engine Optimization Service

There are many "search engines" and directories on the internet to help consumers search for content of interest to them: Google, Bing, etc. Increasing a site's traffic today means increasing your website's Google relevancy score, since Google accounts for the bulk of all search traffic. It is critical that your website is "Google friendly," and that is how we build websites.

What Google likes:
* website with "natural" links from other relevant websites (external links)
* website designed for easy GoogleBot access (html or xhtml pages are best)
* website content that matches keyword searches (relevant text to your keywords)
* old and big websites with lots of relevant text on many pages

We need to determine which key words consumers will use to find your website. Attaining the best possible search engine "relevancy" for your web site is both an art and a science. There is a balance in matching the right key search words within your title, description, index page's body text, and meta tag description. If your website is not properly designed and optimized for Google, then you will be missing a lot of traffic.

Internet “pay-per-click” is an important option for generating additional website traffic. Google AdWords and Bing Search Advertising are "pay-per-click" based on keyword bids. Your advertising budget will determine if “pay-per-click” is an option for you. This is also a process we can set-up and administer for you.

Besides the major www directories and search engines, it is also important to custom register with local and area directories (chamber of commerce, etc.), plus any custom directories for your industry and membership organizations. These provide the very important external links to your own website that Google is looking for.

Should we talk? Let us give you a customized quote for designing and maintaining your web site!

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